Everything your
project needs
Apt Logic brings Technology, Design, and Strategy all under one roof, so the systems behind your business, the screens your customers use and the way you reach them work as one.
Technology
The behind-the-scenes systems that store your data, run your website and connect your tools so everything works reliably.
CMS & WordPress
Custom themes and content management your team can update confidently, no developer required.
Related work: B & G FoodsHosting & Domains
Domains, hosting and email set up right, at the lowest sensible monthly cost.
Related work: Food For HeartAutomation
Repetitive work handed off to scripts and workflows, so your team gets its hours back.
Related work: Wetland Plants, inc.DevOps
Source control and deploy pipelines that make every release routine.
Related work: B & G FoodsDatabase Design
Data models that grow with you, keeping reports accurate and queries quick.
Cloud Infrastructure
Flexible, reliable cloud services that scale with demand, without surprise bills.
Related work: Wetland Plants, inc.E-commerce
Online stores built to convert, from product pages to a checkout customers trust.
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Connect the platforms you already use so data flows between them automatically.
Related work: Wetland Plants, inc.Testing & QA
Automated and cross-browser testing, so every update ships with confidence.
Related work: Anko RetailData Migration
Content and records moved from legacy systems to new ones without losing a thing.
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Turn the data you already collect into decisions you can defend.
Related work: Wetland Plants, inc.Backend Development
Fast, dependable APIs and services built to scale with your product and stay easy to extend.
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Installable, offline-ready web apps that feel native on any device.
Related work: Better LaterHardware Integrations
Sensors, microcontrollers and devices connected cleanly to the software that runs your business.
Related work: Wetland Plants, inc.Performance Optimization
Faster pages and leaner assets that lift search rankings and conversions.
Systems Architecture
A clear technical plan sized to today's budget and tomorrow's scale.
Related work: B & G FoodsCyber Security
Audits and hardening that find the weak points before someone else does.
Related work: Wetland Plants, inc.PLC Programming
Industrial controls tuned to your process, with monitoring your team can read at a glance.
Interface
Everything your customers see and touch, from the look of each page to how its buttons, menus and forms behave.
Front-end Development
Hand-built, standards-based code that turns designs into fast, accessible pages.
Related work: B & G FoodsLayout Design
Content organized into clear, attractive pages that guide visitors toward your goals.
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Logos, icons, banners and business cards that look like they belong together.
Related work: Food For HeartResponsive Design
Layouts that look sharp and work smoothly on every screen and browser.
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Animations, visualizations and interactive features that set your product apart.
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Interfaces that make complex tasks feel simple for the people using them.
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People
Understanding your audience and reaching them, with the research, words and marketing that turn visitors into customers.
Content Strategy
A plan for what to say, where to say it and how to gather it all without the overwhelm.
Related work: Wetland Plants, inc.Training & Documentation
Guides, videos and hands-on training so your team can confidently own what we build.
Related work: Wetland Plants, inc.Conversion Optimization
A/B tests and funnel tuning that turn more visitors into customers.
Related work: Anko RetailMarketing
Funnels and campaigns that reach the people most likely to need you.
Related work: Anko RetailSEO
Metadata, structure and content that help the right people find you in search.
Strategy & Consulting
Goal-first planning that gets the most from your budget and picks the right tools for the job.
Related work: Wetland Plants, inc.Localization
Multilingual sites and translated content that welcome customers in their own language.
Related work: B & G FoodsBehavioral Psychology
Design grounded in how people actually think, decide and form habits.
Related work: Better LaterAnalytics
Tracking set up to answer your real business questions, not just count clicks.
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Research and usability testing that reveal where users struggle, and why.
Related work: Anko RetailCopywriting
Clear, persuasive words that explain what you do and why it matters.
Related work: Anko RetailBranding
A consistent identity across every screen, page and handshake.
Related work: Food For HeartPublic Relations
Messaging and outreach that build trust with press, partners and the public.
Related work: Wetland Plants, inc.Market Research
Competitive analysis and customer profiles that show exactly who you're serving.
Presentations
Decks and demos that make your case to investors, buyers and boards.
Not sure what you need?
That’s normal, and it’s exactly where I start. Tell me about the goal, and I’ll help you work out the right mix of services to reach it.
Get in touch
Tell me where you're headed and what's in the way, and together we'll map out the most practical path forward.